Category Archives: Beverage packaging

Beverage packaging

Spout Pouches – The Upcoming Packaging Solution for Beverage!

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Flexible Packaging Material

Customer preferences constantly evolve and brands that understand this reality are better equipped to grow their market share in the food & beverage industry. Talking of customers’ choices, packaging is an important element of the overall product appeal that cannot be ignored.

When it comes to beverages packaging the situation becomes more complicated. Handling liquid products like juices, tea, aerated drinks etc becomes trickier due to greater risks of leakage and wastage during transit, storage and consumption.

Scores of traditional packaging options like cans, glass bottles, plastic jars etc have been ruling the market but the emergence of spout pouches has redefined the packaging quotient for liquid products.

 

List of Products That Can Be Packed in Spout Pouches

Spout pouches are being used for a wide variety of products including liquids, semi-liquids, powered and granular items. They offer features, benefits and customization options that make them an ideal choice for safe packaging of drinks and beverages. Following is the list of beverages that are making the most from spout packaging:

  • Fruit juices
  • Cocktails
  • Iced tea
  • Coffee
  • Energy drinks
  • Sports drinks
  • Spirits
  • Fizzy drinks
  • Water
  • Milk and more

What Makes Spout Pouches An Ideal Choice For Drinks & Beverages?

As liquid products are riskier to handle and store, foolproof packaging like spout pouches can be an excellent solution. Using the latest packaging technology, the liquid packaging pouches are provided with multiple layers of barrier film to protect the product from UV light, moisture, puncture holes and more. All these factors can compromise your product quality and hence need to be taken care of.

Flexible spout bags with proper closing caps and laminated films eliminate wastage due to spillage. Moreover, dispensing from a stand-up pouch with a spout makes things less messy and ensures the freshness is preserved.

While bottles and tin cans have been popularly used for ages, they pose injury risks in case of mishandling. With spout pouches, you don’t have to bother about breaking of glass or dangers of the sharp edges of cans. Also, once the product is over it's easier to dispose off.

Catch Up with the Trend of Spout Pouches

More and more manufacturers, suppliers & retailers are now waking up to the benefits of a spout packaging pouch. It’s useful features and eco-friendly nature makes it a practical and attractive packaging solution. With greater design and printing options, spout pouches also help boost the product’s shelf appeal. Not to forget, the traditional and rigid packaging alternatives taking up excessive space and increasing the freight cost can be replaced by these lightweight pouches.

If you want to cut down on your costs and attract your customers with intriguing packs and convenient designs, then spout pouch packaging is just the right option to go for. It facilitates easy filling, and safe transit and enables the customer to use it conveniently and optimally (the users can evacuate up to 99.5% of the product).

For premium packaging solutions for your product connect with Dot Packtech Industries. We’ll be more than happy to serve you!

5 Ways to Improve Customer Experience and Engagement with the Right Packaging

5 Ways to Improve Customer Experience and Engagement with the Right Packaging

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Have you ever tried a product just because you liked its packaging?

Flexible Packaging Material

Can you remember what elements made it noticeable and attractive?

Although an underrated factor, packaging is an opportunity for entrepreneurs who wish to offer a real experience to their customers. A packaging pouch is indeed the first interaction with your customer that speaks of your quality commitment and brand. Right packaging has the power to set you apart from the competition and help you stay in your customer's minds by making a positive mark.

Here are some interesting and time-tested tactics related to packaging that have helped big brands to leave a footprint in their respective industries. Skim through and see how you can capitalize on them.

Top Five Ways to Elevate Customer Engagement through Packaging:

1. Make it the face of your brand 
Optimising the packaging impact, both on the shelf and in the hand of the consumer, is crucial to generate a positive product experience. With this thought in mind, work on the packaging design such that it’s not only easily identifiable, but also conveys your brand message perfectly.

Maintaining consistency is paramount. Choose design elements that go with your brand - colour, graphics, selling points, etc. Inconsistencies in any of these elements can raise doubts and cause your potential customers to question your authenticity or quality standards.

2. Add an element of personalisation
Personalisation is the key to keeping customers happy. So, how do you do this with the right kind of packaging? Well, there are many ways to do it. Just make sure it is relevant to the product and complements your customer’s journey to the final purchase.

For instance, adding some tips and tricks on how to use and store the product, or including sales promos and coupons can do the magic. Try to gauge how you can attract your customers’ attention and win their loyalty through personalisation tactics.

3. Do not miss out on the ease factor
According to the findings published in Business Wire, nearly 20% of consumers prefer not to repeat their purchase of a product of the same brand or company if they found the packaging difficult to handle. This makes it clear that if your packaging is not convenient to handle, then you’re likely to lose out on your potential customers.

Whether you’re dealing with paper packs or laminated pouches, it is advisable to work closely with the brand’s quality-control team to ensure that customer convenience and safety are at the forefront of the manufacturing process.

4. Utilise the space prudently
The size of your packaging is an important factor to consider. While larger packs are more prominent, they can make the packaging bulkier and result in more wasted space. To have a judicious-size packaging, take into account all the vital factors, such as the size and quantity of your product, to arrive at a practical packaging solution that’ll help you stand out.

It also helps to consider ways to use the available space optimally. For instance, keeping sufficient empty space in liquid packaging ensures safe transit of the product. Similarly, packages of products like flour and sugar intentionally have space at the top to help customers to hold, carry, and eventually open the packaging without much hassle or wastage.

5. Go beyond branding; touch hearts with your message
No matter what kind of packaging you choose, it eventually all boils down to how your target audience view your products and your brand. Establishing a personal connect with them by appealing to their emotions and sensitivities goes a long way in making your mark in the ever-competitive market.

The leading hygiene brand, Dettol, recently replaced the logo on its packages as a part of its campaign #DettolSalutes. The logo was replaced with the images of COVID ‘protectors’, along with their stories. The campaign reflects how Dettol values brave people and leaves a strong social message on humanity. Incorporating such stories on the packaging pouch humanises your brand appeal and helps people to connect with your cause.

Ready to Woo Your Customers with Packaging? Partner with Dot Packtech Industries!

We help businesses create impactful first impressions with their customers through smart packaging solutions. Our customised printed pouches and packaging materials can help generate more sales and build a diverse, happy clientele. Contact us to get started and learn more about how we can help your business tell your brand story!

It also helps to consider ways to use the available space optimally. For instance, keeping sufficient empty space in liquid packaging ensures safe transit of the product. Similarly, packages of products like flour and sugar intentionally have space at the top to help customers to hold, carry, and eventually open the packaging without much hassle or wastage. To know more, contact us !