Have you ever tried a product just because you liked its packaging?
Can you remember what elements made it noticeable and attractive?
Although an underrated factor, packaging is an opportunity for entrepreneurs who wish to offer a real experience to their customers. A packaging pouch is indeed the first interaction with your customer that speaks of your quality commitment and brand. Right packaging has the power to set you apart from the competition and help you stay in your customer's minds by making a positive mark.
Here are some interesting and time-tested tactics related to packaging that have helped big brands to leave a footprint in their respective industries. Skim through and see how you can capitalize on them.
Top Five Ways to Elevate Customer Engagement through Packaging:
1. Make it the face of your brand
Optimising the packaging impact, both on the shelf and in the hand of the consumer, is crucial to generate a positive product experience. With this thought in mind, work on the packaging design such that it’s not only easily identifiable, but also conveys your brand message perfectly.
Maintaining consistency is paramount. Choose design elements that go with your brand - colour, graphics, selling points, etc. Inconsistencies in any of these elements can raise doubts and cause your potential customers to question your authenticity or quality standards.
2. Add an element of personalisation
Personalisation is the key to keeping customers happy. So, how do you do this with the right kind of packaging? Well, there are many ways to do it. Just make sure it is relevant to the product and complements your customer’s journey to the final purchase.
For instance, adding some tips and tricks on how to use and store the product, or including sales promos and coupons can do the magic. Try to gauge how you can attract your customers’ attention and win their loyalty through personalisation tactics.
3. Do not miss out on the ease factor
According to the findings published in Business Wire, nearly 20% of consumers prefer not to repeat their purchase of a product of the same brand or company if they found the packaging difficult to handle. This makes it clear that if your packaging is not convenient to handle, then you’re likely to lose out on your potential customers.
Whether you’re dealing with paper packs or laminated pouches, it is advisable to work closely with the brand’s quality-control team to ensure that customer convenience and safety are at the forefront of the manufacturing process.
4. Utilise the space prudently
The size of your packaging is an important factor to consider. While larger packs are more prominent, they can make the packaging bulkier and result in more wasted space. To have a judicious-size packaging, take into account all the vital factors, such as the size and quantity of your product, to arrive at a practical packaging solution that’ll help you stand out.
It also helps to consider ways to use the available space optimally. For instance, keeping sufficient empty space in liquid packaging ensures safe transit of the product. Similarly, packages of products like flour and sugar intentionally have space at the top to help customers to hold, carry, and eventually open the packaging without much hassle or wastage.
5. Go beyond branding; touch hearts with your message
No matter what kind of packaging you choose, it eventually all boils down to how your target audience view your products and your brand. Establishing a personal connect with them by appealing to their emotions and sensitivities goes a long way in making your mark in the ever-competitive market.
The leading hygiene brand, Dettol, recently replaced the logo on its packages as a part of its campaign #DettolSalutes. The logo was replaced with the images of COVID ‘protectors’, along with their stories. The campaign reflects how Dettol values brave people and leaves a strong social message on humanity. Incorporating such stories on the packaging pouch humanises your brand appeal and helps people to connect with your cause.
Ready to Woo Your Customers with Packaging? Partner with Dot Packtech Industries!
We help businesses create impactful first impressions with their customers through smart packaging solutions. Our customised printed pouches and packaging materials can help generate more sales and build a diverse, happy clientele. Contact us to get started and learn more about how we can help your business tell your brand story!
It also helps to consider ways to use the available space optimally. For instance, keeping sufficient empty space in liquid packaging ensures safe transit of the product. Similarly, packages of products like flour and sugar intentionally have space at the top to help customers to hold, carry, and eventually open the packaging without much hassle or wastage. To know more, contact us !